Websites, apps, ads and CRM for Troy businesses

What is actually hard about marketing here

Every place has its own version of the same problem. These are the ones that come up repeatedly with Troy businesses, and they are not the same as the ones a few miles away.

• Troy is where a lot of Metro Detroit’s marketing agencies keep an office, so the search results for agency terms are the most competitive in Oakland County. A generic page does not place here.
• A large share of the customer base works in the Big Beaver offices and lives elsewhere, so a service business has two markets — the daytime workforce and the evening residents — that search at different hours and from different places.
• The Indian-American community shared with Canton and Farmington Hills has its own referral networks and its own events calendar. Businesses that show up there build a customer base that word of mouth keeps filling.

Questions we get from Troy owners

Why is ranking so hard in Troy?

Because the agencies you are competing with for attention are also competing with each other here, and many of them have had city pages up for years. Winning requires real Troy evidence: named clients, photos, reviews from the area, and content about the corridor you actually serve.

Should I target the office workers or the residents?

Decide first. Lunch, fitness, auto service and dry cleaning sell to the daytime population and should run ads on weekday hours with the office address in the copy. Home services, dental and family retail sell to residents and should run evenings and weekends with neighbourhood names.

Do I need a separate page for Birmingham and Rochester Hills?

Only if you can show work done there. Troy customers routinely search those names in the same session, so mention them on your Troy page, and add a page for a neighbour only once you have the reviews and photos to fill it honestly.