Custom owned website
Designed and built a fast, mobile-first website Lemon Juice Kids fully owns — source code, domain, and content control with no recurring platform rent.
Lemon Juice Kids
Lemon Juice Kids — Custom Brand & Commerce Platform
From Dearborn kitchen to metro Detroit shelves — owned end to end.
Overview
Lemon Juice Kids grew from a family recipe in Dearborn into a bold CPG brand with 24+ retail doors across metro Detroit. They needed more than a pretty site — they needed a hub that explains eight distinct flavors, proves shelf traction, and supports wholesale conversations without renting another SaaS storefront. Revio built a fast, mobile-first brand site they fully own: no monthly platform fees, no marketplace middleman, and full control over product story, store locator, and direct-order paths.
What we delivered
Website & platform
E-commerce & checkout
Built a shoppable experience with owned checkout so Lemon Juice Kids sells direct without marketplace fees eating margin.
Store locator
Built a retailer and store locator so shoppers can find Lemon Juice Kids products in aisle — turning online discovery into in-store purchases.
Tracking & measurement
Google Analytics
Set up website analytics so the owner can see traffic, top pages, and where visitors come from — real numbers instead of guessing.
Paid advertising
Meta ads
Ran Facebook and Instagram ad campaigns with creative built for local trust and brand showcase — reaching prospects where they scroll.
Content production
Brand storytelling & content
Shaped Lemon Juice Kids's brand narrative across the site — copy, visuals, and structure that communicate who they are and why customers choose them.
Tech stack
React
TypeScript
Tailwind CSS
Vite
PostgreSQL
Project meta
Problem
A growing CPG brand was selling twice — to shoppers and to retail gatekeepers — but their digital presence lived across social clips and scattered links. Buyers and wholesale partners had no stable, credible hub that matched what they saw on shelf.
Solution
We built an owned brand platform with scannable flavor architecture, retail proof, and clear next steps: find a store, order direct, or reach the team. The site loads fast on mobile and carries the same bold energy as the black resealable pouches in aisle.
Key features
Flavor architecture as product UX
Eight flavors sounds simple until you need to explain sour, sweet, seasonal, and kid-friendly without clutter. We treated the lineup like a product system: scannable names, consistent visuals, and language that works for parents in aisle and buyers reviewing a line sheet.
Retail proof, not vanity metrics
Screenshots of retail doors, customer UGC, and founder-led content beat abstract mission statements when you are asking for shelf space. The site weaponizes real traction — metro Detroit retailers, social proof, and in-store presence — as commercial credibility.
Store locator & direct order paths
When a buyer discovers Lemon Juice Kids on TikTok or in a clip, the destination is theirs. Store locator, direct order, and contact flows are fast, accurate, and not competing with ten other brands in a marketplace grid.
Owned hub before marketplace lock-in
Marketplaces are fine for validation. They become expensive when the brand is the product. An owned site is where press, buyers, and collaborators land after they see you in store — with no recurring SaaS rent on the stack.
Results
Lemon Juice Kids now runs a retail-ready brand hub they own outright — aligned with 24+ metro Detroit retail doors, optimized for mobile discovery, and built to support wholesale growth without platform fees eating margin. The founders control product story, flavor updates, and commercial paths from one codebase they keep after launch.
